3. Brand Guidelines
TaskDevelop Brand Guidelines
RoleBrand Designer
Estimated Workload4 – 6 hours
DescriptionConsistency is essential for a memorable brand.
The Guidelines document makes your Brand accessible to all members of your organization as well as external partners and vendors. It also provides a convenient framework for updating the Guidelines as the company grows and the brand evolves.
The Brand Guidelines could be presented as a digital slideshow, or in a PDF document, you might also want to print the manual; However, having the Brand Guidelines in a web platform would have significant more accessibility.
Frontify and Lingo offer a paid web platform to manage you Brand's Guidelines and Assets. Alternatively, a custom web page could be developed for the document.
The Brand Guidelines document can include the key insights from the Brand Research and Strategy; However, mind that making your research openly available online would give an advantage to your competitor's research.
Case Studies
We can't discuss Brand Guidelines without mentioning this gem of iconic Swiss design 1975 Nasa Graphics Standards Manual.
Mailchimp's Content Style Guide focuses on Brand Strategy, especially on Copywriting themes and Tone.
Spotify's Branding Guidelines focus on the Visual Identity and Brand Touchpoints, straight to the point, concise yet informative.