Latest updates
1 Mar 2023 | version 01.02.01
Separated the content into different individual pages instead of having a super long one-pager.
20 Nov 2022 | version 01.01.01
Officially published on Github as an open-source repository and added a dark theme.
20 Sep 2020 | version 00.01.14
Major content changes. Added “Brand Entity” as a third part of what makes up a Brand, alongside with “Brand Identity” and “Brand Perception”. Also, added section “What is a Logo?”.
6 Sep 2020 | version 00.01.13
Made background colour lighter. Copy-edited content spelling and grammar.
26 Mar 2020 | version 00.01.12
Major content update. Added "Developers vs. Programmers" to "Terminology" section. Added multiple TPG case studies to "Brand Strategy" section. Added whole new section "Digital Product Development".
9 Mar 2020 | version 00.01.11
Added new books to the "Bibliography" section.
25 Feb 2020 | version 00.01.10
Added "Business Development" section.
16 Feb 2020 | version 00.01.09
Added "Basic Touchpoints" section.
01 Feb 2020 | version 00.01.08
Updated "Moodboard", "Visual Language", and "Tools & Resources" sections, and added "Brand Guidelines" section.
30 Jan 2020 | version 00.01.07
Added "Bibliography" sub-sections, "Poly Forum" and "Colophon" sections.
27 Jan 2020 | version 00.01.06
Added "Bibliography" section.
21 Jan 2020 | version 00.01.05
Added "Visual Identity" section.
20 Jan 2020 | version 00.01.04
Added "Key Messages" section.
16 Jan 2020 | version 00.01.03
Multiple content changes.
21 Oct 2019 | version 00.01.02
Added Community, Info, and Version features.
20 Oct 2019 | version 00.01.01
We've published our original alpha as a public beta.
Some info about our project
Our goal is to publish free and open-access educational information on branding and brand identity design.
Eventhough we've already spent several years trying to see how we put this project together, this project is still in its early stages of development.
For the future, we have high hopes of building a useful platform for creatives all over the world to use as a resource and make their professional careers easier.
